Birmingham Screen Festival 2004
4th - 11th March 2004
tic sponsors Achievement in Technology Award

The inaugural ‘Application of Technology Award’ at this year’s Birmingham Screen Festival was presented to Warwickshire-based video games developer, Blitz Games. Sponsored by the Technology Innovation Centre, the award was created to highlight innovative use of technology within film, television and multimedia production.

In a joint statement The Birmingham Screen Festival and tic said:”We are delighted to be able to launch this recognition of the talent and exciting work developing in the new media and technology field in our region.”

Blitz received the Award for their development of the ‘The Fairly Odd Parents’ video game, based on the Nickelodeon cartoon series of the same name. It recognised the innovative rendering technology used to translate all the visual and motion elements of the game into a fully realised three dimensional environment.

Critically, their innovative techniques enabled the game to maintain the unique visual style of the show.

This was achieved by combining the distinctive two-dimensional facial features of the show’s characters with three-dimensional ‘models’ in the game. Visit: http://www.blitzgames.com/fairlyoddparents/

Blitz Development Director, Andrew Oliver and Project Manager, Jon Cartwright, accepted the award at a gala dinner to mark the end of the eight day festival. In accepting the award, Jon said: “It's a huge honour for us to be recognised at the same Awards Night as our colleagues in film and television, and this Award is a testament to the dedication and hard work that the entire development team put into the project.”