| The Media
Vault Preview Event Review
Tuesday 29th April 2003
Media Vault ‘opens
the door’ to improved Digital Asset Management
and Content Creation services.
The
Technology Innovation Centre’s (tic)
eMedia team hosted an exclusive Preview Event on
Tuesday 29th April 2003 at Millennium Point in Birmingham,
to launch its new creative support facility called
‘Media Vault’ which assists SMEs across
the West Midlands involved in screen-based media
services.
The Media Vault is an innovative concept |
 |
| which encompasses services in
the area of Digital Asset Management (DAM) and Content
Creation for screen-based businesses. It offers
a complete resource for the creation and on-going
management of every type of screen-based asset from
broadcast TV production to hire of specialised equipment
and interactive television product development.
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The DAM system forms the basis of
the Media Vault facility. It is the only resource of
its kind in the Midlands, and probably unique outside
London.
Fifty invited guests from a variety of different organisations
and partners, all with a direct interest in the services
and facilities available through Media Vault, attended
the Preview Event. This was an opportunity to learn
about the new resource facility and wider services available
from the tic’s eMedia team.
After light refreshments, an introductory overview of
the tic by Mike Wilkes, Divisional
Manager for Electronics, Communications and Software.
Steve Smith, Centre Manager for eMedia, then presented
The Media Vault project in more detail, with particular
emphasis on the many relevant solutions it offers to
screen-based businesses.
Both presentations created a high level of expectancy
prior to guests being given a tour of the facilities.
Jay Patel, amidst bright ‘florescent pink light’,
creating a suitable ambience, introduced clients to
the DAM system – how it works and it's major benefits.
These include improving productivity and cost saving,
as well as protection of valuable assets.
 |
Manager
of the TV studio, Maureen Davis appeared in front
of the ‘live’ audience to demonstrate
how the TV Production process works. The studio
is capable of producing broadcast quality material
and has already generated keen interest from both
the BBC and Channel 4.
Guests also viewed the
editing facilities, with technologist Chris Roberts
providing an overview of |
| the field-editing kits
and various items of technology available to support
companies in this area. |
Guests were much impressed by the state-of-the-art
technologies on display and the wealth of eMedia
services available from the tic.
Many guests signed up for services during the evening
which endorsed the value of The Media Vault. Already
local film producer, Mark Pressdee from Macoy Media
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The ‘Eastside’ of Birmingham
is being developed into the City's learning and culture
zone. It will see an increasing number of screen-based
media companies relocating to the area, and the move
will encompass, the Custard Factory, the current hub
for creative industries in Birmingham. The Media Vault
and the tic’s eMedia services
portfolio will prove of great value to the whole area.
An eMedia Awareness week is being planned at Millennium
Point later this year. This will enable The Media Vault
facility to be exposed to a wider audience of potential
creative industry companies. Watch
this space for further details.
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